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PPC = more traffic + conversions

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as ‘pay per click’ or PPC marketing, because most search ads are sold on a PPC basis. The service provides highly effective, instant results which are achieved by isolating and engaging the exact target market of the client. These consumers, who are already interested, are then re-directed to your site in order to complete their purchase, which is called a conversion. The aim of any online business is to increase its web sales and, while PPC is a great standalone strategy, it can be paired with SEO to instantly generate conversions while your SEO efforts are gaining traction.

PPC Banner

PPC ads usually come in the form of ‘sponsored links’ which appear on the top and right-hand side of the organic listings in the search engine results pages (SERPs) – you’ve probably noticed them while searching online. PPC ads also appear on Google’s Display Network, which is a collection of thousands of sites that have agreed to display ads. These ads may be text, image, GIF or flash based.

PPC services

Search advertising
Display network advertising
Low cost increased traffic/conversion

PPC audit + strategy

Target the right paid advertising channels
Measurement of your PPC campaign
Campaign strategy and optimisation plan

Display advertising

Improve your click through rates
Static or animated image ads
Create the perfect online advert

PPC landing pages

Conversion designed landing pages
Put focus on a specific product/service
Accurately track your leads/conversions

Other PPC services

Social Media PPC
PPC setup
Mobile PPC

The ideal PPC campaign includes

		Keyword and placement research To make sure your ads reach the correct audience we use tools to identify the keywords they type in when looking for similar products/services yours. In addition, we also take a look at the sites your ideal audience visits and target those sites by placing display ads on them.

		Account creation One of the most important steps in PPC advertising is account creation. Setting it up correctly from the start will lay the foundation for its performance in the future. It will save you money by directing a higher volume of interested users to your site and increase the number of conversions your account could generate.

		Ad creation Ads are often your first contact point and, whether text, image or Flash based, they need to describe the service/product you offer while encouraging a user to make the click. They should mirror your landing page, as users expect a certain continuity between the ad they click on and the page they land on.

		Landing page optmisation Successful accounts depend on effective landing pages. A good landing page needs to educate the user on the product/service on offer but most importantly, it needs to drive the conversion – be it a lead submission, competition entry or a sale of the product advertised.

		Tracking To measure the success of a PPC account, goals need to be set. We implement tracking throughout the site or on the landing page to accurately track, report and make necessary changes to the account’s performance. The major advantage of PPC is that you can precisely measure the return on investment.

		Testing Even the best performing accounts can be improved upon, and that’s where testing comes in. The perfect account should always be testing new ads, keywords, placements and landing pages in order to stay ahead of the game, remain on the cutting edge and evolve with the times.

Why PPC works

PPC advertising is 100% measurable, which means you know exactly what you’re getting for your budget when you put a strategy in place.

Results are instant and highly effective
The exact target market is isolated and engaged
Increased conversions, leads, enquiries and sales
It allows for a geographically targeted approach, allowing your ad to be seen by relevant traffic only
Paid search marketing can serve as a promotional tool for new products or events