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What are the
Benefits of Pay
per Click (PPC)? |
What exactly is
Pay per Click
(PPC)? |
How much
will I
pay per click? |
Our Advanced
PPC
Services |
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What are the Benefits of Pay per Click (PPC)? |
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'Buying' a spot at the top of the search engines will assist you in...
- Increasing the number of targeted visitors to your site
- Increasing your conversion rates
- Minimising costs and maximising returns
- Generating more leads, enquiries & sales
- Improving your profit margins
The best part about Pay per Click (PPC) Advertising is that it's quick- you can launch your campaign within a few days and start receiving traffic to your website immediately.
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What exactly is Pay per Click (PPC)? |
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Pay per Click (PPC) advertising such as Google Adwords is a clever way of advertising your website so that you are able to compete with the other websites that dominate the organic listings in the Search Engine Results Pages (SERPs).
PPC advertisements usually come in the form of Sponsored Links which appear on the top and right-hand side of the organic listings in the SERPs. The term PPC is simple to understand - every time someone clicks on your PPC advertisement you pay the Search Engine a certain amount of money.
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How much will I pay per click? |
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PPC is not too complicated. Simply put, it is a bidding process for keywords and the prices of the keywords are determined by the strength of the demand for those keywords. For example, "Travel" is a highly competitive keyword on the Internet but "cookie jar" is not. This means that people that are bidding for a position for the keyword "Travel" will pay a far higher price for a listing in Google Adwords than in comparison to a person trying to get a place for the keyword "cookie jar". As expected, the highest bidder will get the top position.
Want to find out exactly how much your keywords are going to cost you? Simply fill out the enquiry form and we will get back to you with an average Cost per Click pricing and recommended monthly budget.
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Our Advanced PPC Services |
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Our advanced Pay per click management services includes A/B testing, for continually improving your online results, as well as Goal Tracking.
The most crucial metric that assists us in running an effective Pay per Click (PPC) campaign is the measurement of conversion rates through goal tracking. This shows us how powerful each advertisement of your PPC campaign is as a lead acquisition tool. In brief, our refined method shows us which PPC ads are working better than others. This is achieved by measuring which PPC ads are leading to browsers taking a positive action on your site (making enquiries or purchasing products or services) and which ads are ineffective in delivering measurable results.
This allows us to constantly improve upon previous results and ensure that you maximise your Return on Investment.
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