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Which is the Best PPC system? |
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Google AdWords has been recognised as the most popular and advanced PPC system. The system allows you to target your browsers according to country and language and even rewards professionally run campaigns with superior ad positions.
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Is Google the only Search Engine that does PPC? |
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There are actually many Search Engines that offer PPC systems but the Big-3 are Google, Yahoo! and MSN. These other two Search Engines can provide excellent returns when there is too much competition in Google AdWords.
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Is #1 the Best Position? |
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Not necessarily, we find that browsers will click on the PPC advertisement that catches their eye. This is usually determined by the quality of the ad copy and the relevancy of the advertisement to the browser's needs.
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Will my Conversion Rates Improve with PPC? |
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Unfortunately, this is not a guaranteed outcome. Your conversion rate is mostly dependent on the Information and Architectural navigation of your website. With regards to PPC, all we can do is increase the likelihood of better conversion rates as we drive highly targeted traffic to your website. Our OBD services can help you increase your conversion rates so that you can maximise your returns on the targeted traffic that enters your site.
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Is PPC Really Worth it? |
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This all depends on whether the visitors that enter your site via PPC advertising are making enough purchases to offset the amount of money that you have allocated to get them to your site. If you are not matching revenue with expenditure then it is certainly not worth it. There are instances where online businesses with large budgets use PPC merely as a branding exercise and therefore do not look at the R.O.I element.
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Will Higher Bidding get you Higher Ad Rankings? |
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Not always! Interestingly Google doesn't only look at the bidding amount; they actually employ a method called AdRank. This method takes into consideration the quality of your landing page, the relevance of your ad text and other important factors.
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Are the Search Engines the Only Place I can use PPC? |
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There is an alternative to having your PPC ads appear in the Search Engine Results Pages. Google has employed a PPC system whereby you can have your ads appear in their content network. This means that your ads will appear next to contextually-relevant content on 3rd party websites that have chosen to have PPC advertising alongside their content.
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Are there Certain Websites that Shouldn't be Marketed via PPC Advertising? |
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The standard condition for promoting your website through PPC is that you are able to make a profit on the products or services which are marketed on your website.
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What is Click Fraud and How am I Protected Against it? |
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There are many corrupt competitors out there who will continuously click on your ads in order to incur larger costs for your company when they have no intention of buying your product or even looking at your website.
R.O.I Media's sophisticated click fraud protection system acts as a safeguard when fraud starts to occur. Our systems are always on high alert and fraudulent activity is continuously combated to ensure that our clients enjoy a stress-free marketing campaign.
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