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What's the
difference between
SEO and PPC? |
Immediate
traffic through
PPC |
Higher ROI
through
SEO |
So, which
campaign is
best for me? |
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What's the difference between SEO and PPC? |
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Is Pay per Click (PPC) the right campaign for your online business? While some online marketing companies and experts in the field may be negative about Pay per Click, if wisely implemented it can be a valuable tool in your overall eBusiness marketing campaign.
But what about Search Engine Optimisation (SEO)? You may have picked up through online research that Search Engine Optimisation is the better way to achieve targeted traffic, conversion and ultimately profit. Is there truth in this idea? It can all be a bit confusing for the layperson.
Not to worry - R.O.I Media is here to empower you with simple explanations on the pros and cons of both Pay per Click (PPC) and Search Engine Optimisation (SEO) strategies. We will help you to make an informed decision about how to proceed with the marketing of your site.
Pay Per Click (PPC) refers to sponsored results. This means that a website pays the Search Engines whenever users click through to their website through a sponsored link. These links are generally located at the top of the Search Engine Results Pages (SERPs) as well as down the right hand side.
Search Engine Optimisation (SEO) on the other hand refers to organic or free results. So there is no direct cost for acquiring these ranked listings in the SERPS. We've been taught that paying for service yields better results than taking advantage of freebies. But is this true when comparing PPC and SEO? Is there a catch?
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Immediate traffic through PPC |
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If you want and need fast traffic results, Pay per Click cannot be beaten. A good SEO campaign can take between 3 and 12 months to get your company listed in the coveted top-10 positions on Google and other SERPs. The more competitive your industry, the longer the process can take. With PPC you're looking at instant traffic from the get go. This makes spending money seem worth while, doesn't it?
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Higher ROI through SEO |
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Easy tiger! Before you whip out your credit card, take a step back and consider the key goal of your business - you want to make money - you want a Return On Investment. SEO has been proven to provide a consistently higher R.O.I than Pay per Click. It is a more solid scheme and yields the best lasting results in the long-term.
Time and again we are approached by clients who have a great product, attractive website and beautifully written copy - all the ingredients for success - yet are nowhere to be found on Google.
Avoid being invisible - use your money to invest in the services of an SEO specialists who know how to optimise your site and help you become an industry leader.
Sure, you're spending money when you thought Search Engine Optimisation was free, but once your desired positions in the organic rankings are attained, the traffic volumes that flow to your website will be far greater and in the end less expensive than incorporating a long-term Pay per Click strategy.
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So, which campaign is best for me? |
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We recommend a dual approach to your eMarketing campaign. If you're a new company, a good Pay per Click (PPC) strategy for the first 3 to 6 months of operation will get you noticed fast. While this is happening, implement your Search Engine Optimisation (SEO) campaign and let it quietly build your organic rankings in the background so that when you start to generate large volumes of free web traffic you are able to phase out your PPC campaign.
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