SEO = better visibility online
Search engine optimisation, SEO, is a process which aims to position your website as high up as possible on organic search engine result pages (SERPs). When users type a term or keyword relating to your industry into a search bar your aim should be to feature as high up on the results pages as possible, because if you want to be found online you need to rank – it’s that simple. SEO aims to ensure that every facet of your website is methodically organised and structured in a way that ensures better search engine results and in turn, high visibility.
How high you rank on SERPs ultimately depends on two factors: what’s on your website (which is improved by onsite optimisation), and how other websites interact with yours (which is improved by offsite optimisation). R.O.I. Media combines various elements to ensure your website is structured correctly and, using our collective search engine expertise to propell it forward, able to reach its full potential.
SEO audit + strategy
- Is your website search engine friendly?
- Identify areas for improvement
- Measure your campaign performance
Advanced link building
- Infographic creation to interest audiences
- Outreach programs for valuable backlinks
- Linkbaiting campaigns to stir up interest
Other SEO services
- Local SEO – for an audience near you
- Investigate search engine penalties
- Migrate your website the professional way
The ideal SEO campaign includes:
|Demand and keyword analysis
What is your target market searching for online? That’s what we aim to find out by using analytical tools to determine the search terms that are most used in relation to your industry or services. Identifying the right keywords is crucial and forms the foundation for the rest of your SEO campaign.
The structure and content on your website plays an integral role in determining your rankings. By analysing and tweaking the architecture of the site, methodically inserting and targeting specific keywords and performing important search engine compliant fixes, we aim for maximum SEO results.
We’ll create new content or refine existing content to ensure we effectively target the keywords identified. Content and keywords must be methodically structured for search engines to effectively serve your website in the SERPs. Our well written SEO copy will not only satisfty search engines, but users too.
|Offsite optimisation (link building)
Your website’s general popularity is measured by search engines according to the number and quality of other sites that link to yours. We’ll take steps to gain and ensure that the network of websites that reference your site and drive traffic to it is helping rather than hindering your search rankings.
Benefit from effective and easily measured results
- Own a piece of the best ‘real estate’ on the internet
- Receive ‘free’ traffic 24/7/365
- Increase the number of targeted visitors to your website
- Gain credibility for your company and brand
- Generate more leads, enquiries and sales (maximising conversions and profits)
We measure and report on various key performance indicators in order to gauge your online success, going through a rigorous setup process and strategically mapping out monthly campaign tasks in order to achieve the desired goals. In addition, our monthly reporting, progress and performance tracking ensures you are able to keep your finger firmly on the pulse of your online presence – making you wonder how you ever lived without SEO!