Social Media Marketing

Social media is any type of user-driven content. In other words, any site that allows users to create content would fall into this category. Examples would include Wikipedia, MySpace, YouTube, Facebook, Blogs and Forums, Digg and other bookmarking sites, any other sort of web site that allows user contributions of content.

Advantages of Social Media:

• Cost-Effective Advertising Solutions (Facebook Ads, etc)
• Easy Promotional Channels
• Attract Quick & Direct Traffic
• Create Buzz & Hype surrounding your Brand

Social media can also be a great source for Search Engine Optimisation Link Building. Involving yourself in social media can generate high quality inbound links to your site from a variety of sources. Increasing inbound link popularity is an important factor in ranking high on Google and other engines.

Businesses around the world are taking advantage of Social Networks, and their hundreds of millions of active users, to harness the full potential of Social Media to promote and sell their Products and Services.

Facebook

As the world's largest social networking platform, Facebook is used by millions of people throughout the world. Users are able to upload content, and connect through a range of channels on the site, from wall posts to forums, videos, photos, private messages and chat. For businesses, a Facebook fan page provides an excellent channel to connect to your customers, increase brand awareness and boost conversion.

	Facebook fan pages are public and visible, even to people who do not have a Facebook account.
	Fan pages are indexed outside of Facebook, so when someone searches for your company online, your page will show up in the search.
	You can send updates and communicate with potential customers as well as your existing clients, allowing you to build a database of followers and then send out messages about your sales, promotions or new products on offer.
	When someone joins a fan page it is published in their news feed for all their friends to see, which increases brand awareness and helps grow your brand online.
	Build trust and increase relationships with your customers over time by engaging them in dialogue, encouraging feedback and sharing information that provides value, giving you a chance to connect with more customers through a medium that is used by millions.

Facebook Services Overview

• Initial Setup of Facebook Account
• Setup of Facebook Fan Page
• Inviting people to join Fan Page
• Uploading of photos and videos to the page
• Constant promotion of company’s products and services
• Monthly Promotion, Management and Monitoring of Fan Page

Twitter

Twitter is a microblogging social media platform that connects businesses to their customers. With status updates of 140 characters or less, you can quickly share information, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.

	Engage customers and potential customers, and find out what they have to say about your products, services or company via surveys and polls.
	Increase traffic to your main website and share promotions, news and other relevant information with your audience.
	Connect with employees and customers on a more personal level.
	Build brand loyalty and strengthen customer relations, and get all the benefits of word of mouth marketing.
	Use Twitter Search to find out what people are saying about your company or brand, and track your online reputation.

Twitter Services Overview

• Initial Setup of Twitter Profile.
• Customisation of Twitter Profile including company logo and personalized wallpaper.
• Daily Tweets relating to your company/products/services.
• Twitter management software so multiple people in the company can also get involved with Twitter and make regular Tweets.
• Find other high profile Twitter users to follow your Twitter profile, also follow others in the industry.
• Monthly Promotion, Management and Monitoring of Twitter Profile.
• Setup Twitter logo onto your main website in order to encourage customers to "Follow you" on Twitter.

YouTube

YouTube is a video sharing social media website that allows users to upload, share and view videos. For businesses wanting to get the benefits offered by video marketing, YouTube has the best reach and is the most cost effective channel.

	Create 'how to' video guides for your products and services
	Post interviews and publicity videos produced by key staff members.
	Post corporate messages and announcements for promotions or new products.
	Post recent adverts of your products and services.
	Create viral marketing campaigns to encourage viewer interaction.

R.O.I. Media's YouTube services include the following:

• Initial Setup of YouTube Channel.
• Customisation of YouTube Channel including company logo and personalized wallpaper.
• Uploading of relevant videos – New products, Interviews and News.
• Increase the following of your channel by recruiting subscribers.
• Monthly Promotion, Management and Monitoring of YouTube Channel.
• Setup YouTube logo onto your main website in order to encourage customers to "Follow you" on YouTube.